Introduction
Dominant strategy

Advantage

Coland's  focuses on the two ends of the "smiling curve" –development and marketing. We concentrate on developing and promoting high value added products, establishing excellent partnerships with top research institutes, and building a concentrated sales network in China. Our sales network penetrates into every corner of China, from cities to villages, so that we can  effectively bring our results into China's pharmaceutical market, and create a high-tech pharmaceutical platform where the dreams of our partners and employees can come true.

Strategy

We have strengthened our market presence and increased our product offering through product in-licensing, co-development, strategic investment, JV, and M&A.

 

因地制宜的策略方針

除具備行銷與渠道優勢外,康聯更依據中國不同區域的市場特性,採用不同策略,並依據區域需求與特性不同,發展適地適宜的渠道網絡。目前,由康聯直接推廣和與合作夥伴共同覆蓋的區域達250個城市,近2,000家醫院,及超過10,000家藥店。

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